The Nerdery put on a great webcast on October 13th describing this new world of Augmented Reality. They did a good job on showcasing examples and benefits of AR and AV (Augmented Virtuality).
You can check out their slideshare presentation here and read the full article here.
Some takeaways:
- Marker Based AR vs Markerless Based AR.
- Market for AR in various mediums still emerging
- Novelty of AR still there but they listed several areas that will be able to benefit once it has worn off.
- Especially interesting data around the mobile space and what AR is doing for data overlays in real time location / mapping applications.
- Applications of AR:
-Promotion
-Navigation
-Packaging
-Print
-Visualization
-Physical Computing
-Instruction
[Source: http://nerdery.com/]
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