The Nerdery: Augmented Reality Bites...

The Nerdery put on a great webcast on October 13th describing this new world of Augmented Reality. They did a good job on showcasing examples and benefits of AR and AV (Augmented Virtuality).


You can check out their slideshare presentation here and read the full article here.


Some takeaways:

- Marker Based AR vs Markerless Based AR.
- Market for AR in various mediums still emerging
- Novelty of AR still there but they listed several areas that will be able to benefit once it has worn off.
- Especially interesting data around the mobile space and what AR is doing for data overlays in real time location / mapping applications.
- Applications of AR:
-Promotion
-Navigation
-Packaging
-Print
-Visualization
-Physical Computing
-Instruction


[Source: http://nerdery.com/]

What is Augmented Reality?

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view. The term augmented reality is believed to have been coined in 1990 by Thomas Caudell, an employee of Boeing at the time[1].

Augmented reality research explores the application of computer-generated imagery in live-video streams as a way to expand the real-world. Advanced research includes use of head-mounted displays and virtual retinal displays for visualization purposes, and construction of controlled environments containing any number of sensors and actuators.




[source: Wikipedia.org]